What is the idea behind our new knife brand Deejo and its ultra-lightweight products? This little report broadcasted on French TV in June captures the essence of the brand and the design ideas of the smart heads behind it way better than I could explain.
We Believe art should always be a primary focus of snowboarding. This is one maxime of Rome as a progressive snowboard company. The third year in a row they have teamed up with New York based artist Jon Contino to explore the direction of the Crossrocket snowboard model. In this clip the artist himself describes how the 2015 installment came about and gives you a sneak peak into the creation process.
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